UK Fashion, Beauty & Lifestyle Blog

Friday, 3 November 2017

Growth: Knowing What To Keep & What To Leave Behind

Growth is a funny thing isn't it. ( And no, I'm not talking about the significant growth of my abdomen due to one/one thousand too many nights of cheese indulgence ) When I started this blog there wasn't really a tonne of people with their own little internet space and I was a bit of a latecomer to it myself having previously opted for Lookbook and Tumblr. I was in a very different place to the one I'm in now and as much as I had real life concerns as much as the next person, I had more time to focus on fashion and the latest lipstick launches than I do now. I had more time to go to events, more time to keep up with other bloggers and no longer are certain evenings kept free for twitter chats.
I feel like despite the changes that we have all made over last 5 years or so, despite the aging and new life circumstances we find ourselves in.. blogging has been a little slower to catch up. I still love watching youtube videos whilst I'm doing my makeup and I still love searching the blogosphere for inspiration on what to wear and how to wear it... 


Sometimes it all feels a little 'samey'. Is it okay to say that? In honesty I'm a walking contradiction because despite feeling the need to create 'original' content.. I also eagerly await the uploads of Autumn Primark Hauls and as much as I hate to admit - am a sucker for clickbait.
I guess I've felt out of touch with the blogging community over the last few years, and I can blame that on a few things; new ridiculous job, lack of effort on my behalf, loss of motivation... but I think that more than anything, it comes down to the fact that I've fallen out of love with creating the 'same old' content that I used to, and haven't quite been in the right mind set/situation to push myself to create something new.

I suppose.. if I really think about it, I feel a little like I've lost my place in this community and I'm not quite sure if/where I fit in anymore. I don't recognise all of the people at events anymore and I don't have the same sense of confidence walking into the room. I feel conscious of everything I post because people in my everyday life now know about this platform and I understand entirely the stress of being a creator full time but find myself unable to completely relate to the most current 'blogger issues' because it's not everything in my life at the moment and working as a Paramedic ( Yes, finally qualified.. how terrifying) gives me a lot of perspective on things like social following and algorhythm changes. 

- Hey, I'm not for one second saying instagram isn't a total nightmare at the moment and that other content creators don't have a tough time of it. I know they do. -
 I guess that my reality has shifted a little in the last few years and I've found that engaging in some of the negative and stressful sides to content creation haven't left me enthused about coming back to the blog.

As we've all grown up and the blogging platform has developed into something none of us saw coming, we're all busier than ever, playing more roles than ever, and there's a general feeling that no-one seems to really have the time to be engaging with each others content and we're only able to focus on our own stuff and self promotion.
I am completely and utterly in love with blogging, the idea of it and the sense of community it has brought me over the years that I have been involved in it but I think that I've been waiting for something to change and well... waiting gets you nowhere does it?
And so, moving forward, I'd like to keep talking about fashion, and keep talking about lifestyle topics too. Of course I want to share my love of coats, but I also want to use this space to talk about feminism, friendships and what it's like to live on your own. I want to be open and vulnerable, and 100% transparent, and I want to feel comfortable to share my ramblings as often as I used to.
I'd really like to get back into youtube  but come back with more creativity and originality than before, and I want to spend more time engaging with the community as a whole. I want to meet more of you, chat to more of you and make more of an effort to support other creators too.
I'd be lying if I said that I didn't want to keep you reading/watching, and I'd be lying if I said that I didn't want to grow this little internet space a bit more, to give me the opportunity to spend more time on it...however, what I want more than anything is the creative satisfaction that it used to give me, and that's only going to happen if I let my content grow along with me, rather than fighting that process like I have been doing recently and feeling like if I don't follow the trend of content creation then there's no point in creating at all.
It can be hard to leave things behind that have once served you, but not everything in life is consistently required and sometimes you just need to take a leap of faith. 
This blog has seen me grow in confidence, it's seen about fifty thousand changes of hair colour, it's seen me go through relationship breakups, relationship startups.... various job roles, different homes, different ambitions and passions... it's given me the gift of the most incredible friendships, only to take some away again without warning... it's given me stress and paranoia, it's given me focus and it's given me the most incredible opportunities to work with brands and other creators that I never could have imagined. 
I wouldn't be the person that I am without this blog and I have a lot to thank it - and you wonderful people - for, and I think it's time that I came back, with a new sense of self and a little more fire in my belly ( speaking of fire in my belly.. I made lasagne with mexicana cheese the other day and man it was good. WARM.. but good)

How do you think content creation has changed? 
And who do you look to for original and inspiring content? 
Share the love


-The Secret Of Change Is To Focus All Of Your Energy, Not On Fighting The Old, But On Building The New -



  1. I love this post Ally! I’m trying to leave a lot of stuff behind at the moment, but it definitely is hard. It feels weird to try and forget about things when they usually play on your mind daily!

    But growth is so important! In life and blogging - my blog has changed a hell of a lot over the years, but definitely for the better xxxx

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